Top 5 Beauty Retail iOS Apps in Australia Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail applications on iOS in Australia exhibited diverse trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

MECCA - Beauty Shopping experienced fluctuating weekly downloads throughout the quarter. Downloads peaked at approximately 11K during the week of November 15, with other notable highs in mid-October and late December. Active users saw a significant rise in mid-November, going from around 9.8K in early November to 17.4K in mid-November, before stabilizing around 13K to 14K towards the end of the year.

Sephora - Beauty Shopping displayed a steady growth in weekly downloads, culminating at around 5.1K in the last week of December. Active users also showed a positive trend, starting at 14.6K in late September and reaching 16.6K by the end of December. The app maintained consistent engagement with its user base throughout the quarter.

For Adore Beauty | Shop Beauty Now, weekly downloads were relatively stable, with a slight peak of 2.5K in late September. The app did not show significant spikes or drops, indicating a consistent user acquisition rate.

FOREO For You had modest weekly downloads, with a notable increase to 815 in the week of December 20. Active users followed a similar pattern, with a peak of 1K in late December, reflecting increased user engagement during the holiday season.

Lastly, Think Dirty – Shop Clean showed stable weekly downloads, with a peak of 912 in late November. Active users remained fairly consistent, ranging from 5.6K to 6.8K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.